

IDIOT
You know that voice telling you it’s too cold, too wet, too early? You ignore it. Some might call you an idiot for lacing up and running through it all, but deep down, they’re just jealous of your drive. IDIOT socks are for the stubborn, the bold, the unapologetically dedicated.

LUCKY
Ever had one of those runs where everything just clicks? Legs feel light, pace is smooth, the world is quiet, except your heartbeat and footsteps. That’s LUCKY. But let’s be honest: luck favours the consistent.